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McDonald’s bringing new customer experience

SPRINGVILLE – Changes are coming to the Springville McDonald’s, in both the ownership and overall look of the South Cascade Drive restaurant. The seating area is undergoing extensive renovation which is expected to be completed the second week of July.

Patrons will have new ways to order their meals, along with the old standbys.

“We’ll have better seating for customers,” Assistant Manager Sue Reinard said. “We’re remodeling the whole inside of the store.”

The storefront is closed during renovations, but the drive thru will remain open throughout the process. An estimated timeframe has the renovations complete by July 13.

“We told our regulars we were closing the seating area for a few weeks,” Reinard said. “It’ll be nice … when we reopen.”

The restaurant will get two automated kiosks, which will be an ordering option for customers paying with credit cards. Customers can also order at the counter and take their meal to a seat, or have a crewmember bring their meal to the table.

“McDonald’s is bringing greater control, convenience and personalization to … customers through the use of kiosks to place orders, staffed with guest experience leaders to assist in the process,” the company's corporate website reads. “The result is a more stress-free, personalized experience, enhanced by technology and world-class hospitality that puts customers in control.”

Along with the interior redesign, the roof of the building will be renovated.

“Everything will be a different color, different roof design. Everything will be different,” Manager Amy Copeland said. “I’ve seen [completed restaurants] and it’s actually really beautiful.”

The Springville restaurant is one in a long line of McDonald’s getting a facelift this year. Locally, Hamburg, East Aurora and Dunkirk are among restaurants getting a similar updates.

The Springville location was also purchased by Harry Schatmeyer, from longtime owners’ Mike and Diane Beatty. The Beattys have owned the Springville location since 1992, under the operation of Beatty Brass Co. Inc. They owned locations in Arcade, Gowanda and Kenmore.

Schatmeyer took ownership June 1, and has been on board with planning a grand reopening following the renovations.

“We’re going to make a deal about it,” Copeland said. “[Schatmeyer] has ideas and would like the community to be involved with us. [Supervisor Don Hayden], he’s supportive of what we want to do.”

Though most of the plans are being worked out still, Copeland said the grand reopening is tentatively set for July 14.

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