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Survey looks into village businesses

SPRINGVILLE—The Springville community would most like to see a new gym in the village, according to a survey conducted by Valiant Marketing. Keith Schoonover, of the firm, presented preliminary findings at the June 4 Village Board of Trustees meeting.

The online survey ran in May, and asked residents and those who live within 25 miles a series of questions about shopping habits, types of businesses they would like to see and how often they leave the village to do their shopping. Of the 183 people who completed the survey, 83 were residents of the village.The marketing firm also conducted the survey over the phone.

A new gym or fitness center and coffee shop were the top businesses residents would like to see, while non-residents said an ice cream shop would bring them into the area.

“That’s interesting … we have two gyms,” Trustee Kim Pazzuti said. “And four ice cream shops.”

Schoonover explained the presentation did not include all the information collected, and Mayor Bill Krebs would have a completed report. The survey also found a brewery would bring in more non-residents and those living within the village would like to see a dog park.

“This tells a story about Springville,” Krebs said. “It shows … perception is different from reality. Maybe this will help [businesses] be more competitive.”

Residents “overwhelmingly” said businesses in the village were on the upswing and improving.

Trustee Nils Wikman said he felt the number of participants was too low to have an accurate representation of the village. He also questioned if those who responded they lived in Springville were actually within the village center.

“We asked for their zip code, then the town they live in,” Schronover said. “It was like a two-part security. If they didn’t say Springville [on the phone survey] we didn’t continue.”

The survey was made possible through grant funding, and the village plans to use it to better the area.

Legislator John Mills, who attended the meeting, said the county is out doing roadwork and applauded the village for its work on Franklin Street.

“Government works best right here,” he said. “You guys and gals do a great job providing infrastructure.”

Mills will not be hosting his annual Hot Dog Roast at Hulbert Library of the Town of Concord, he said. A complication with insurance suspended the roast, though Mills plans to restart it next year. He donated $500 to the library, for which Krebs thanked him.

In other news, the board:

– Removed the rental fee for the gazebos

– Awarded two truck bids to Emerling Chrysler Dodge Jeep Ram for public works vehicles

– Authorized Krebs to sign an entrance agreement with the Department of Environmental Conservation for research at the former landfill.

The board will next meet June 18 at 7 p.m. at the Public Safety Building, 65 Franklin St.


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